Nexrage Studios Relocates Headquarters to The Star in Frisco

Frisco, Texas — Nexrage Studios, an award-winning development and venture studio, today announced the relocation of its headquarters to The Star in Frisco. With the support of the Frisco Economic Development Corporation (Frisco EDC), Plug and Play, and Gamesquare, Nexrage will operate from the heart of Sports City USA, building technology products and supporting founders in AI, fintech, sportstech, gaming, and entertainment.

A Decade in the Making

Founded by Fraz Jamil, Nexrage has grown from a P.O. Box in Frisco ten years ago into a nationally recognized venture studio. The company has been recognized by Inc. 5000 Fastest Growing Private Companies list and Inc. Best Places to Work, and has received recognition from Forbes, Entrepreneur, Richardson EDGE Award, and an EY Entrepreneur of the Year nomination. Over the past five years, Nexrage has built six portfolio companies entirely in-house.

"What started as just a mailing address in Frisco is now our official home at The Star," said Fraz Jamil, Founder and CEO of Nexrage Studios. "We are ready to help build the innovation ecosystem right here in Frisco. This is both a business milestone and a personal homecoming."

Expanding the Frisco Innovation Ecosystem

Beyond building products, Fraz serves as an Advisor for the UNT Sports Innovation Space, where he mentors early stage founders and helps guide startups toward Frisco as a home base. With its new headquarters at The Star, Nexrage is positioned to collaborate more closely with the local startup community and contribute to Frisco's growing reputation as a destination for tech and sports innovation.

"Frisco has the sports brands, corporate partners, and community support that founders need," Fraz added. "Our goal is to keep technology talent and jobs right here, and to help make Frisco the most complete startup ecosystem in Texas."

The move to The Star, facilitated through collaboration with Frisco EDC, Plug and Play, and Gamesquare, positions Nexrage at the center of Frisco's sports, entertainment, and innovation hub. The company is committed to North Texas as its long term home and launchpad for national growth.

SeekAR: Augmented Reality for Sports, Entertainment, and Local Business

Nexrage's flagship product, SeekAR, is a patent pending augmented reality platform that helps brands and venues drive engagement through digital collectibles and rewards. SeekAR recently completed pilot activations at the 2025 NFL Draft and the 2025 NBA Summer League in Las Vegas generating strong interest from professional sports leagues, sports collectibles and trading card companies, tourism and more.

To celebrate the move to Frisco, Nexrage is offering SeekAR free to the first 10 Frisco-based businesses looking to increase foot traffic and customer engagement through augmented reality experiences.

About Nexrage Studios

Nexrage Studios is a 100% Frisco-based development and venture studio that builds technology for AI, fintech, sportstech, gaming, and entertainment. With 35+ successful projects delivered and portfolio companies including SeekAR, VULT Security, Player Epic, and BeOne Sports, Nexrage partners with startups and enterprises to design, develop, and launch products that drive real business outcomes. The company has been recognized by Inc. 5000, Forbes, Entrepreneur 360, and EY.

Learn more at www.nexrage.com.