SeekAR

Built on a fully custom stack using React, MERN, three.js, and A-Frame, SeekAR is a CMS-powered platform that allows creators to geo-anchor digital assets in real-world locations and engage users through their mobile web browsers. Think Pokémon GO, but purpose-built for branded storytelling, interactive marketing, gamified experiences, and digital asset collection—all seamlessly delivered in the browser. Whether it's discovering an interactive product demo outside a retail store, exploring an AR scavenger hunt at a music festival, or collecting limited-edition digital collectibles at a sporting event, SeekAR creates layered experiences that users remember—and brands benefit from.

SeekAR supports a wide range of use cases across industries. For Marketers & Brands, it unlocks location-based engagement through city-wide treasure hunts, AR billboards, and virtual storefronts. For Events & Attractions, it enhances visitor experiences with AR-enhanced maps, sponsor activations, and gamified challenges. For Education & Tourism, museums and landmarks can overlay educational content directly onto real-world scenes. For Collectors & Gamers, SeekAR transforms neighborhoods into interactive playgrounds with collectible digital items.

Cross-Device Performance required extensive testing to deliver high-fidelity AR across all smartphones and browsers. GPS Precision was critical, requiring dynamic recalibration logic to account for GPS drift in urban environments. 3D Asset Optimization created a constant balance between rendering performance and file size. Real-Time CMS Syncing needed WebSocket implementation to instantly reflect experience updates in user sessions.

SeekAR technology is being deployed in collaboration with Rypplzz to power an immersive fan engagement experience at the 2025 NFL Draft. Fans will use their smartphones to explore the venue and uncover digital assets—from animated players to exclusive video content—anchored to real-world locations. Each discovered asset can be collected into a personal locker and redeemed for exclusive prizes. The deployment will be entirely browser-based, accessible through a simple QR code scan or geolocation link.

At its core, SeekAR is a highly modular, scalable platform built using the MERN stack. The React frontend integrates with three.js and A-Frame to render lightweight, performant 3D and 360° experiences in real-time. The CMS allows admins to define campaigns, upload assets, assign location coordinates, set visibility rules (time-gated, region-specific, or user-specific), and monitor analytics in real-time. Backend uses Node.js, Express.js, MongoDB, with WebSocket for real-time updates.

SeekAR's browser-first approach has dramatically increased adoption rates by eliminating app download barriers. The NFL Draft activation showcases SeekAR's ability to scale in high-traffic environments and deliver compelling geo-anchored experiences. High-profile partnerships create mass exposure, while white-labeled experiences allow brands to launch AR campaigns under their own branding. The platform offers measurable ROI through engagement insights including dwell time, location heatmaps, and conversion metrics.

SeekAR's roadmap includes NFT & Digital Asset Wallet Integration for collecting limited-edition digital items, AI-Powered Asset Generation using generative AI to help creators quickly build 3D environments from text prompts, Indoor AR Support expanding to retail and real estate navigation, and Global AR Campaigns with regional and international scavenger hunts featuring leaderboard competitions and sponsor tie-ins. Plans also include educational gamification for teaching geography, history, and science through real-world AR exploration.