Outcome
8,247
AR Collectible Views
01
Overview
- During the 2026 FIFA World Cup, SeekAR partnered with the North Texas FWC Organizing Committee to deliver The Dallas World Cup Experience
- Over 63 days spanning all nine Dallas match days
The next decade of marketing won't be built on ads. It'll be built on experiences people actually want to step into.
02
Challenge
- Mega-events generate massive attention, but sponsors and local partners rarely get a clear line from awareness to verified visits.
- The North Texas host community needed an activation that could span AT&T Stadium match days
03
Solution
- Geo-anchored World Cup collectibles appeared on a live in-app map at 54 mapped locations.
- putting 20+ DFW brands on every fan's map.
04
Build
- admins deployed 246 custom World Cup collectibles with location rules
- Captures ramped 10× when the FIFA Fan Festival™ opened on June 11 and peaked at 204 in a single day on June 15
05
Who it is for
- What this means for brands: SeekAR turns a sponsorship into a measurable, physical funnel.
- engage with branded AR for 12+ seconds
06
In market
- The SeekAR booth at FIFA Fan Festival™ Dallas (Fair Park) was featured by the official Dallas host account (@fwc26dallas) alongside @seekarofficial.
- The FIFA Fan Festival™ Dallas collectible alone drove 246 earned rewards
07
Results
- Measured in-app from May 27 – July 29, 2026:
- 8,247 AR collectible views from 605 unique fans browsing the map
08
Next
- The Dallas World Cup activation is SeekAR's largest live proof point to date
- building on earlier deployments including the 2025 NFL Draft and NBA Summer League
Figures
- AR Collectible Views
- 8,247
- AR Captures
- 2,585
- Partner Rewards
- 1,536
- Partner Venues
- 44
Stack
WebAR, React, Three.js, A-Frame, WebXR, Geo-anchoring, Real-time Analytics, CMS
AR Activation/May 27 – July 29, 2026
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