The Fellowship of the Marketing Strategies: Evergreen Content

Evergreen content is the one ring to rule them all. It’s integral to your content flow. While trends are all fun and games, you may end up creating a new viral trend on your own. So… what is evergreen content?

Article by
Becky Chase
Article date
April 6, 2023

Why managing AI risk presents new challenges

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The difficult of using AI to improve risk management

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How to bring AI into managing risk

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Pros and cons of using AI to manage risks

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Benefits and opportunities for risk managers applying AI

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Evergreen Content: The One Formula for Marketing Success That Never Gets Old!

Just as this section is titled, it’s the magic formula for marketing success! ChatGPT describes evergreen content as, “Evergreen content refers to online content that remains relevant and valuable to readers or viewers long after it was created. This type of content is not time-sensitive and can continue to attract traffic, engagement, and shares over time.”

Evergreen content stands the test of time and provides value to your readers, no matter when they access it. Whether it be a how-to guide or product review, it doesn't depend on the current. In fact, a study by SEMrush found that evergreen content can generate 30% more traffic than other types of content.

But don't stop there! Evergreen content is versatile just like Aragorn. Reimagine your content for socials, video, and written format - this is your sword and shield to vanquish your competitors. This is the literal best thing you can do for your business… use your concepts in multiple forms of media and let your content travel far and wide!

Reclaiming Content: How to Repurpose Your Evergreen Content

Repurposing content is like when Bilbo picked up the elvish dagger, Sting, and used it as a sword.

Let’s say you have a blog that provides tips on event planning. Host an event, and use the tips, then create a case study. From there you can create multiple videos for YouTube or TikTok reviewing the tips, as well as recounting the actual event. You can also create promotional videos for said event and an event recap. Then you also have multiple social media posts, sharing the blog, the event, the case study, the videos, and photos from the event.

'I know it’s not a lord of the rings reference, but I couldn’t resist…'

The possibilities are truly endless. The list of different forms of content goes on and on and on.

  • Blog posts
  • Social media posts
  • Infographics
  • Videos
  • Podcasts
  • E-books
  • Whitepapers
  • Case studies
  • How-to guides
  • Product reviews
  • Webinars
  • Interviews
  • Newsletters
  • Memes
  • GIFs
  • Interactive content (Quizzes, Polls, surveys)
  • User-generated (Reviews, Testimonials, user-submitted stories)
  • Email marketing (promotional emails, welcome emails, abandoned cart emails)
  • Press Releases
  • FAQs and knowledge base articles

Okay, now look at all that content. Your content possibilities are endless. Now that we've covered the different types of evergreen content, it's time to focus on how to make them engaging and relevant for your audience. Evergreen or Ever boring? Spice Up Your Content Strategy and Keep It Fresh!

Now that we’re all on the same page, let’s work on how you can properly create engaging content. Engaging content is crucial for any individual or business looking to connect with their audience and build a strong online presence. Another tip is to make your content visually appealing with high-quality images and videos. It's also important to keep your content concise and easy to read. We love headers, bullet points, and short paragraphs. 😅

Storytelling techniques can also help to captivate your audience and make your content more relatable. Captivating storytelling, the tales Gandalf would retell for Frodo, can be a powerful call to action that motivates audiences to engage with your brand and take the desired action. Always add value to your content by providing useful information, insights, or solutions to common problems that your audience might face.

When asked about Nexrage’s social media, Solomon our Marketing Visionary said,

When we set about creating Nexrage’s 2023 social media calendar, we wanted to focus on our company culture. Trying to capitalize on FOMO. Engaging content to me is video.

Things that really move. That and educational content. We work with our entire team to create video content that highlights our work environment, focusing on creating content to show off why we’re different from other development companies.

Timeless Content, Timeless Engagement: Using Evergreen Content to Win Big on social media!

As we said earlier, evergreen content is relevant year-round and isn’t bound by a timeframe. Some examples of evergreen content are tutorials, industry resources, and employee centric posts.

Evergreen content is engaging to audiences because it speaks to universal human experiences, emotions, and values that transcend time and place. Such content can be inspiring, educational, entertaining, or thought-provoking, and it resonates with people on a deep level.

Timeless content has the power to capture the imagination of audiences across generations and cultures, making it an enduring source of inspiration and enjoyment. Transport your readers to different dimensions, like middle-earth, where the impossible is possible, inspire them to achieve greatness with their content and branding. Remember, it was just a small hobbit that saved all of middle-earth. “Even the smallest person can change the course of history.” – Galadriel to Frodo

Evergreen vs. Trendy: The Ultimate Battle for Social Media Supremacy!

Combining trendy content and evergreen content in your marketing strategy is just like when the fellowship came together. A perfect combination! 🤌

It's a powerful way to grow your audience and stay rooted in tradition. Think of it like adding a fresh layer of bark to a sturdy trunk - it's the perfect way to keep things leafy and green, while still staying true to the deep roots. By incorporating trendy elements into your evergreen content, you can branch out to a wider audience and stay relevant in an ever-changing forest.

Alyssa, a content creator and social media veteran says, We can all agree that evergreen content is essential to one’s own legacy on social media, it is the content made to succeed us, but sometimes to achieve that success, a few trends must be followed. The big question, what's the importance of balancing both?

As someone who has worked in social media for a few years now, what I've learned is that evergreen content is so important, because it's yours; a creation completely unique to you, a representation of your passions and brand. Now when you look at trends, it's the complete opposite, a short-lived idea, copied and pasted by millions of people. But I believe that is the beauty of it! By participating in a trend, it's like joining a flash mob, you're in sync with a crowd, all having fun doing the same thing, and drawing far more positive attention from onlookers than if you were dancing all on your own. (Never be scared of dancing on your own though!)

And I think that's why it's so important to balance both ideas, the flash mob helps bring more awareness to you and the brand that you are growing, and then your evergreen content is there to continue to keep people coming back to you for years and years to come.

Sowing the Seeds to Success: Conclusion

In conclusion, evergreen content is an essential tool for any successful marketing strategy. By creating content that provides lasting value to your audience, you can establish your brand as a trusted and reliable resource in your industry. Whether it's a how-to guide, a product review, or a listicle, evergreen content has the power to drive consistent traffic to your website and boost your brand's reputation. By repurposing this content in various forms, such as videos and social media posts, you can engage your audience and keep your content relevant for years to come.

Want Nexrage to take a look at your social media and branding strategy? Contact us today, let’s find your Andúril, conquer the algorithms and create mighty and gloriously engaging content, together!