Mobile UX Design Elements: Principles and Best Practices

This blog delves into the significance of mobile user experience (UX) design, emphasizing that a user's perception of an app's value is closely tied to their experience, highlighting the importance of usability, intuitiveness, seamless encounters, and goal-centric design in creating a successful mobile UX, ultimately aiming to make users feel at home in your digital environment.

Article by
Fraz Jamil
Article date
August 28, 2020

Why managing AI risk presents new challenges

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The difficult of using AI to improve risk management

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How to bring AI into managing risk

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Pros and cons of using AI to manage risks

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Benefits and opportunities for risk managers applying AI

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Mobile UX Design Elements: Principles and Best Practices

Especially when designing an app, a unique experience is how a user will determine the usefulness. Whether it's a conscious or sub-conscious decision, it will be up to the user. The way your site reacts with the user will determine if it is worthwhile, or worth a pile.

A user justifies the experience of an app based on qualities that are frequently overlooked. Usability is not determined by the visual characteristics, alone. No. There is a deeper understanding in UX about human behavior when browsing - down to the last button

A user justifies their time spent by the usefulness of their experience and the efficiency in completing their task. This can include the process of downloading the app, the load-up time, as well as the size of the app, and if its use is worth the storage space. No one wants to take up space downloading a mobile app with no difference from the mobile website. Of all downloaded apps, 75% are only opened once.

Most users are accessing the internet through a mobile device of some kind. This supports the fact that ignoring mobile users and their experience to be had does not justify UX, as a whole. It is important to recognize the impact of these best practices at every phase of the design process.

Put The User First

User's needs are even more important now that there is ultimate capability in the palm of our hands. There is more opportunity for everything! From marketing and advertising to the creation and use of apps, they all share the mission to make life easier. Since this is such a strongpoint of our society, there is an urgency to cater to the needs of mobile users.

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Intuitive Navigation

Intuitive design is easy to understand and operate without explicit instruction. This means it is basically invisible to the user and does not redirect them from their task at hand. A user being able to immediately identify how to get around, and go about completing their task, is a successful user experience. You can be more intuitive with your UX design on amobile devicethan a desktop.

People, in general, thrive off of relativity. Using recognizable icons for simple tasks can help a user know exactly where they are going and how to complete their mission.

A Seamless Encounter

The word "seamless" fits this practice most. It is defined by Merriam Webster as "having no awkward transitions, interruptions, or indications of disparity". Now, as plain as this definition reads, the user should be able to follow your design as if they don't even need to think about it. Creating an operating strategy for the user to navigate, as if they have been there before, will enhance the usability of your site - even if it is their first time exploring your site or mobile app.

While a user is navigating, the transitions happening should be clean and unrecognized as transitions at all. Immerse the user in your tailored experience and eliminate the breaks that could cause restlessness.

From device to device, the experience should be mirrored, or even more accessible and tailored to the user on mobile. Using the same design elements from desktop to mobile instead of adapting between the two can enhance the credibility of your brand or company. This will create the "seamless" experience we are all striving to do for our users.

Focus On The Goals Of The User

User goals can be different when it comes to the platforms being used. Amobileuser is most likely on the move, glancing at something sent to them for a quick look. Spontaneous searching for immediate answers can be very frustrating when it takes too long to even get to the answer in the first place.

Easily searchable text or content with alt-tags can be very helpful to users in pursuit of lastminute, life-on-the-line answers. Finding exactly what they want without having to sift through the extra stuff can make yourmobile appor site more usable than another. User stories are a great practice to identify user goals. For instance, the "last-minute change of plans" user.

Let's say this user had a whole night planned out for a date or meeting with someone they are trying to impress. They've let the individual know the reservation time and the restaurant they'll be going to. But wait! They are gluten-free and there are no gluten-free options on their menu.

So, what does the user do? They pick up their phone in a panic and search the web for restaurants with gluten-free options. The restaurants that give immediate access to the "gluten-free" options on their menu will be the winners in this gamble.

Thinking through "what users want" and "why" is an empathetic practice of UX that makes user stories so special and important to consider.


Mobile UX is all a strategy of how you can make the user feel at home. Creating a "seamless" experience that is easy to understand and operate will be what sets your mobile app or site apart from the others.

The outcomes of a user's actions are important to the success of your site, like a mutualistic relationship. Putting the user first will show the respect and consideration you have for the user, ultimately to hook them into your network. By following these best practices and interpreting them into your own style of design and curation, you'll be able to make a site attractive, enticing, and fulfilling. The user will thank you for your hard work by doing exactly what you planned for them to do; complete their mission.

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