App Trends to Look Out For in 2023

The world of mobile development is constantly evolving at a rapid pace, with new trends and technologies emerging all the time.

Article by
Becky Chase
Article date
May 31, 2023

Why managing AI risk presents new challenges

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The difficult of using AI to improve risk management

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How to bring AI into managing risk

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Pros and cons of using AI to manage risks

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Benefits and opportunities for risk managers applying AI

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From the rise of artificial intelligence and machine learning to the increasing importance of data security and, privacy there are a number of trends that are set to shape the app landscape over the next year. As we look ahead to 2023, and what social, political and economic issues will shape the industry and continue to push it forward. Here are the top trends we'll see in the world of app development in 2023:


As more and more apps are developed; users will demand more personalized experiences. Personalization in apps refers to the ability of the app to tailor its content and functionality to the individual user. Personalization can help improve the user experience by making the app more relevant and useful to the individual user. It can also help to increase engagement and retention, as users are more likely to use an app that they feel is tailored to their needs and interests.

For example, a news app might use personalization to show the user articles that are relevant to their interests, based on their past reading history and the topics they have indicated they are interested in. A social media app might use personalization to show the user posts from their friends and family, rather than displaying a generic feed of all the activity on the platform.

Personalization can also be used in e-commerce apps to show the user products that they are likely to be interested in based on their past purchases and browsing history. By collecting and using data about the user's preferences and behaviors, app developers can create a more personalized and relevant experience that keeps users coming back for more. App developers will need to focus on using data and machine learning to create personalized user experiences that are tailored to individual users' needs and preferences.

AI and Machine Learning

AI and machine learning are already transforming many industries, and the world of software development is no exception. In 2023, we'll see a continued growth in the use of AI and machine learning to create more intelligent and intuitive apps that can learn from user behavior and improve over time. AI involves the development of computer systems that can perform tasks that normally require human intelligence, such as recognizing patterns, learning from experience, and making decisions. Machine learning, on the other hand, involves the use of algorithms and statistical models to enable computers to "learn" from data without being explicitly programmed.

These technologies enable apps to analyze large amounts of data and make intelligent decisions based on that analysis. This can lead to a range of benefits, including more personalized user experiences and improved accuracy and efficiency of tasks such as image and speech recognition, or to enable apps to adapt and improve over time as they learn from user data.

For example, an AI-powered personal assistant app (such as Siri, Alexa, or the Google voice assistant (X)) might use natural language processing (NLP) to understand and respond to user requests, or a machine learning-powered recommendation engine might suggest products or content to the user based on their past preferences.


As more and more personal and sensitive data is collected and stored by apps, the importance of security will continue to grow. App developers will need to prioritize security and implement measures to protect user data from cyber threats. There are many security protocols that can be used in apps to protect user data and prevent unauthorized access to the app or its servers.

Some common security protocols used in apps include:

  • Transport Layer Security (TLS): This is a cryptographic protocol used to secure communications over the internet. It is often used to secure data transmission between a client (such as a mobile app) and a server.
  • Secure Sockets Layer (SSL): This is a predecessor to TLS and is also used to secure communications over the internet. It is commonly used to secure data transmission between a client and a server.
  • Two-Factor Authentication (2FA): This is a security process in which a user provides two different authentication factors to verify their identity. This can include something the user knows (such as a password) and something the user has (such as a phone or security token).
  • Encryption: This is the process of encoding data in such a way that it can only be accessed by authorized users. Encryption is often used to protect sensitive data transmitted over the internet or stored on devices.
  • Firewalls: A firewall is a security system that controls incoming and outgoing network traffic based on predetermined security rules. Firewalls can be used to protect a network or device from unauthorized access.
  • It’s essential that measures are in place to protect that data from unauthorized access or misuse. This means that app developers will need to prioritize data privacy and security in their design and development processes.


    Augmented reality (AR) and virtual reality (VR) are technologies that are already starting to gain traction in the world of app development. In 2023, we'll see more and more app developers incorporating AR and VR into their apps, creating immersive and engaging experiences for users.

    These technologies allow users to experience immersive, 3D environments and can be used for a wide range of applications, from gaming and entertainment to education and training.

    Subscription-based Apps

    Many consumers are now opting for subscription models that offer access to a range of services or products for a monthly fee, rather than paying for individual items or experiences. This trend is likely to continue as more and more companies look to monetize their apps through recurring revenue streams. Subscription-based apps are often preferred by developers because they provide a steady stream of income, rather than relying on one-time purchases. Think of Photoshop. Once upon a time, Photoshop was a one-time purchase per version. Now it’s a monthly subscription.

    They can also be beneficial for users, as they offer a way to access a product or service on an ongoing basis without having to pay for it in full upfront. For example, a music streaming app might offer a basic subscription plan with limited functionality, as well as a premium plan with additional features such as offline listening and higher quality audio.

    Eco-Friendly Development

    Finally, it's worth noting that the app landscape is likely to continue being influenced by the wider trends in technology and society. For example, the growing focus on sustainability and environmental issues could lead to a rise in apps that help users track and reduce their carbon footprint, or that provide information about eco-friendly products and services. This can involve a variety of different approaches, including using energy-efficient servers and data centers, reducing the carbon footprint of the development process, and designing apps that encourage environmentally friendly behaviors in users.

    One example of eco-friendly app development is the use of cloud computing, which allows developers to access remote servers rather than relying on local hardware and infrastructure. This can reduce energy consumption and carbon emissions, as well as allowing for a more efficient and scalable app development. Another approach to eco-friendly app development is the design of apps that promote environmentally friendly behaviors in users. For example, a transportation app that encourages the use of public transportation or carpooling can help reduce greenhouse gas emissions and improve air quality.

    Overall, eco-friendly app development is an important consideration for both developers and users, as it helps to minimize the environmental impact of software applications and promote sustainability in the tech industry.

    Low-Code or No-Code

    Low-code or no-code apps refer to software applications that allow users to build and deploy functionalities and solutions without the need for extensive programming knowledge or coding experience.

    These types of apps typically use graphical user interfaces, pre-built templates, and drag-and-drop features to allow users to design and build their own solutions. They are often used in a variety of industries, including business, education, healthcare, and government, to create custom applications for specific needs or purposes. Low- code and no-code apps can be particularly useful for organizations that want to develop custom solutions quickly and easily without the time and resources required to build them from scratch.

    As businesses and organizations increasingly recognize the need to be agile and responsive in retort to changing market conditions, low-code and no-code platforms will become increasingly popular. This will make app development more accessible, democratizing the process.

    In Conclusion

    Overall, 2023 is shaping up to be an exciting year for app development. With the continued growth of the IoT, the emergence of 5G technology, and the increasing importance of personalization and security, app developers will have plenty of opportunities to innovate and create new and exciting apps.

    2023 is likely to be shaped by a range of technologies and trends, including artificial intelligence, data privacy and security, 5G, and AR/VR. By staying up to date on these developments, app developers and businesses can ensure that they are well- positioned to take advantage of the opportunities that these trends present.